![]() The challenge is to have a global vision of your brand. In addition, the creation of a visual identity will translate a mission, a vision, and values that will make sense in relation to the public it seeks to reach. ![]() The creation of a visual identity will allow a brand to express its personality and its character, but also to create a link with its target customers. When I say that it must be recognized, that means both by customers and its prospects as its partners, throughout its existence.
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